Book a Consultation

ABOUT US

Built by Big 4 consultants who got tired of slow, manual finance.

We trained in Big 4 audit and corporate finance, and left early. Inside those functions the same thing was true everywhere: capable people buried in manual reconciliation, month-end fire drills, and reports nobody fully trusted — most of it work that no longer needs to be done by hand.

We built the firm we wished we’d had — technical enough to do the accounting properly, direct enough to tell you what it means. That same team now builds the automation layer around your finance function, so reporting and reconciliation run with far less manual effort each month. We are a young firm and we build like one: automation-first, fast to respond, and hungry for the kind of work where we can prove the difference. We take on a small number of clients at a time, sit inside their operating rhythm, and stay long enough for the improvements to compound.

Silhouetted advisory team meeting around a boardroom table

Why clients stay

Reports you can read

Monthly statements in plain language, with the two or three numbers that actually moved flagged.

A straight answer

You hear what we would do if it were our money, including when the answer is to wait.

Senior judgment, part-time cost

The judgment a full-time CFO brings, on the days your business actually needs it.

THE TEAM

Five people, six disciplines, one phone number.

Daniyal Naeem

Founder & CEO

Daniyal holds a background from King's College London and Global Technologies, and operates at the intersection of finance, technology, and innovation. He leads development of Fynalyse's AI-driven financial tools, translates complex business needs into high-fidelity models, and sets the firm's strategic direction.

CORE COMPETENCIES
Financial StrategySaaS InnovationBusiness Transformation

Ali Hassan Khan

Director | Strategy & Growth

An alumnus of Deloitte and Ivey Business School, Ali specializes in analytics and operational strategy. He integrates financial systems with business realities, driving efficiency and unlocking scale through digital and process transformation.

CORE COMPETENCIES
Tech ConsultingBusiness AnalyticsOperational Strategy

Atif Ahmed Khan

Director | Client Success & Innovation

With experience at Capco, KPMG, and Ivey Business School, Atif brings deep expertise in M&A advisory, corporate strategy, and investor readiness. He reads the macro landscape, prepares clients for fundraising rounds, and guides them through mergers, acquisitions, and market expansion — ensuring every financial narrative is robust, defensible, and fully investor-ready.

CORE COMPETENCIES
M&A AdvisoryDigital StrategyCorporate Banking

Sheheryar Makna

Chief Operating Officer

Sheheryar designs the financial systems that power Fynalyse's precision. Drawing on experience as a Reporting Lead and Audit Senior at EY, he specializes in building audit-ready reporting infrastructures and efficient month-end cycles.

CORE COMPETENCIES
Financial Reporting SystemsProcess OptimizationInternal Audit

Ali Farooq

Chief Financial Officer

A former Audit Supervisor at EY, Ali ensures accuracy across every financial output and maintains compliance with international accounting standards. His expertise underpins audit defense, stakeholder reporting, and fiscal governance.

CORE COMPETENCIES
IFRSTechnical AccountingFiscal Governance

Ready to see where you stand?

Book a financial diagnostic session. Every engagement starts with a review of your numbers, not a sales pitch.

Book a Consultation